Importance of intro videos

In the world of online learning, first impressions matter. The moment a student clicks on your course, they are looking for a reason to stay engaged. An engaging intro video can be the hook that draws them in, setting the stage for an impactful learning experience.

The Power of First Impressions

Imagine walking into a classroom on the first day of school. The teacher stands at the front, welcoming you with a warm smile. That initial connection sets the tone for the entire semester. Similarly, an intro video is your opportunity to greet your students, set expectations, and spark curiosity about what lies ahead.

Building Trust and Connection

An intro video is more than just a welcome message; it’s a chance to build trust and connection with your audience.

Pro Tip

By appearing on camera, you humanize the learning experience, showing students the person behind the course. This authenticity fosters a sense of trust, encouraging students to engage more deeply with the content.

Showcasing Course Highlights

Your course is packed with valuable information, but how do you convey that to your students? An intro video is the perfect platform to showcase the highlights of your course. Use this opportunity to preview key concepts, share testimonials, and highlight the benefits of enrolling in your course.

Increasing Engagement and Retention

Research shows that visual and auditory stimuli can significantly impact learning and retention. An engaging intro video captures students’ attention, making them more likely to stay engaged throughout the course. By setting a positive tone from the start, you can increase student retention and completion rates.

Best Practices for Creating Intro Videos

Creating an effective intro video doesn’t require a Hollywood production budget. Keep it concise, aim for 1-3 minutes in length, and focus on delivering value to your audience. Be sure to introduce yourself, provide an overview of the course, and share why it’s valuable to your students.

Case Studies

Take inspiration from successful course creators who have used intro videos to great effect. For example, a language learning course might start with a brief video showcasing the beauty of the language and the cultural experiences it can unlock. Or, a fitness course might feature an intro video highlighting the transformative journey students can expect to embark on.


In conclusion, an engaging intro video can set your online course apart, attracting students and keeping them engaged throughout their learning journey. By following best practices and showcasing your course’s highlights, you can create a powerful introduction that resonates with your audience.

Ready to create your own intro video and start pre-selling your course? Join CourseHive today to publish your course with a captivating intro video.

Registration is free and the process is straightforward. Don’t miss this opportunity to showcase your expertise and attract eager learners to your course. Join CourseHive now!

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